We're thrilled to announce that Wellington Seafood is now Sage Fish Market! This change marks a significant milestone in our journey, and we wanted to share the story behind it, and a little of our hearts.
For many years, Wellington Seafood served our community faithfully, and we’re deeply grateful for its legacy. However, as we stepped into ownership, we recognized an opportunity to refresh our brand and align it with our vision for the future. We wanted a name that embodied our commitment to quality, sustainability, and a deeper connection to the natural world.
'Sage' was the perfect choice. It symbolizes wisdom, a deep understanding of our craft, and the freshness of the products we offer. Just like the herb, we believe in providing natural, wholesome goodness to our customers. This name also reflects our desire to grow and evolve, bringing new ideas and experiences to our community.
A Personal Note from Mike:
For me, this isn't just a business venture; it's a culmination of a lifelong passion. My journey with seafood began as a young fishmonger, and returning to this world feels like coming home. And after being a customer here for 12 years, and working in Hintonburg, I feel a very strong connection to this community. When the opportunity to take over Wellington Seafood arose, and to partner with my dear friend Taylor, it felt like the perfect way to give back to the neighborhood that's given me so much. We want Sage Fish Market to be a place where you not only find the freshest seafood, but also a place where you feel a part of our extended family.
A Tribute to Betty Sage:
There's another very special reason behind our new name. 'Sage' is also my middle name, and it's a tribute to my grandmother, Betty Sage. Aside from my mother, she was the most influential woman in my life, helping shape me into the man I am today. Her wisdom, strength, and unwavering support are woven into the very fabric of this business. Naming Sage Fish Market after her feels like a way to honor her legacy and carry her spirit forward.
While our name has changed, our core values remain the same. We are still dedicated to providing the freshest, highest-quality seafood, sourced responsibly and delivered with the same friendly service you’ve come to expect. We are still your neighbors and we are still committed to the community.
We invite you to join us on this exciting new chapter. Come visit Sage Fish Market and experience the freshness and quality that defines us. We’re eager to continue serving you and our community for many years to come.
Taylor Langelier:
Coming soon
Mike Peter Sage McGinnes:
Wellington Seafood holds a special place in my heart. For the past 12 years, since moving to Hintonburg, I've been a loyal customer, watching it serve our community with the freshest seafood. Hintonburg is more than just a neighborhood to me; it's home, and I've been deeply invested in its well-being, working as a massage therapist here since 2012. My connection to seafood, however, goes much further back. My first job, from ages 14 to 21, was as a fishmonger, a foundation that instilled in me a deep appreciation for quality seafood. Now, I've come full circle, utilizing savings from my massage practice to acquire Wellington Seafood. When I learned the store was at risk of closing, and potentially leaving a void in our community, I knew I had to act. Even more importantly, I could not let my dear friend Taylor, who has worked here for so long, lose her job, her passion. So I asked her to be my business partner. Together we are committed to continuing Wellington Seafood's legacy, ensuring our community continues to have access to the finest seafood. We're dedicated to maintaining the freshness, quality, and community spirit that you've come to expect.
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